Starting the desktop app post installation

Hello, I have downloaded and installed the desktop application (Logseq-win-x64-0.5.4) however it’s not clear where it gets installed.
Is it the case that the .exe which I downloaded has to be run each time (seems odd that each time I run it the “installing” message appears)?

If the install was successful, there should be a Logseq item in your Start menu. It might also put a shortcut on your desktop. (That’s what happened when I installed 0.5.3 earlier this week on my work laptop.)

Thanks Larry, I got it show up by running the installer as an administrator.